
APi is committed to providing the highest standard of customer service in the industry. Our goal is 100% customer satisfaction. To accomplish this goal, we must, without exception, always strive to meet or exceed our customers’ expectations.
Who We Are
APi was founded in Jupiter, Florida with the intention of providing the pool and spa industry with simple, effective water treatment products that are proactive, instead of reactive. All APi products are based on the philosophy that preventing problems is more efficient than treating problems. By creating products used to proactively manage water instead of reactively treating it, we have set an industry standard. Our effective, simple products for pool and spa water maintenance are unsurpassed by any competitor.
Since our humble beginnings in the 1990s, we have grown our business to include a network of distributorships, and retail and service locations all over the country. The company incorporated in 1996, and in 1997 we were granted our first experimental use permit by the state of Florida. In 1997, we celebrated our first sales of E-Z Pool to a service company, as well as to a retailer in Sarasota Florida. In 1998, we made our first sale of E-Z Pool to SCP Distributors LLC, a distribution network that leads the pack as the world’s largest wholesale distributor of swimming pool supplies.
We are proud to say that from 2003 to 2011, our sales have more than doubled in the United States and Canada to include 100 distribution centers, and thousands of retail, service and commercial customers. Since then, we have increased our presence in distribution centers by 40%. We continue to stay on the cutting edge of the industry by introducing new products such as REVEAL in 2012, and PEPPER in 2013. And since our beginnings, we have formulated, marketed and successfully introduced 14 different brands to the pool and spa industry.
We are Family, Working with Friends, and Giving Back
We like to treat our employees like family, and our customers like friends. A corporate culture that treats employees with great respect also has the capability to delight and amaze customers with wonderful service, and friendly communication.
With this philosophy in mind, the owners at APi decided to give back in some way. Since 2007 APi is a proud sponsor of ChildFund helping kids in need all over the world. https://www.childfund.org/about-us/
ChildFund exists to help deprived, excluded, and vulnerable children have the capacity to improve their lives and the opportunity to become young adults, parents and leaders who bring lasting and positive change in their communities.
APi sponsors 8 children and donates several thousand dollars every year for medical supplies, clothing, birthday and other gifts. The children send back a hand-written thank-you note with photographs of what they purchased. This is the BEST gift we, at APi could receive. To see the smiles on their faces and read their words of gratitude: priceless!
Staff members at APi correspond frequently with the children through letters and cards.
This not only supports the children, but builds morale and leadership within our staff.
A win-win for everyone!
Kelly Miller, Vice President
“When I was first hired in 2009 at APi and found out about the Child Fund program, I was excited to be part of a company with a compassion for helping children in need. When the program was revamped into an employee pen-pal program, it became so much more! I immediately recruited my CCD kids on Sunday to help write letters and draw pictures to my child, Samuel. My son is the same age as Samuel and has similar sports interests, so it has been fun sharing this experience with my family at home as well. Opening letters from Samuel and learning more about his friends and family puts a smile on my face. While APi provides the funds to give Samuel the medical, clothing, and nutritional items he so desperately needs, I am blessed to help provide him with loving prayers and encouragement, so he knows that there is someone out there who believes in him. This feeds my soul and makes me proud to work at Api.”
David Stuart, VP Commercial Sales
“Being a Child Fund pen pal has allowed me the pleasure of connecting with my sponsored child and learn about his daily life, family and encourage him about the importance of learning in school. Sharing pictures is wonderful as I have watched Abdou grow into a young adult.
The program is a wonderful way to give a child the added attention he/she might not be getting from home. I look forward to receiving his letters as often as possible.”
